About US

About Misshow: Where Every Dress Tells a Love Story

At Misshow, we believe that the perfect dress isn't just something you wear—it's a feeling, a memory, a moment when you look in the mirror and see the best version of yourself shining back. Our journey began not in a boardroom or factory, but in the most intimate of places: a couple's dream to create something truly meaningful for their wedding day.

A Love Story That Started It All

In the early 2010s, Annabelle and Richard were planning their wedding when they faced a challenge many brides know all too well: finding a gown that felt personal, unique, and true to their love story. The mass-produced options they encountered felt beautiful but impersonal—lovely dresses, but not their dress.

So they did something extraordinary. They decided to create it themselves.

Together, they hand-stitched delicate fresh flowers into the fabric—blooms inspired by the garden where they'd shared their first date, where Richard had nervously asked Annabelle if he could see her again. They added shimmering sequins that caught the light like sunlight dancing on water, reminiscent of the lake where he'd proposed. Every stitch carried intention. Every detail held meaning.

When Annabelle walked down the aisle in that gown, it wasn't just a dress—it was their story, woven into fabric and brought to life.

The Moment That Changed Everything

A few years later, their niece came to them with a request that would change their lives forever. She was searching for the perfect prom dress but couldn't find anything that made her feel special. Remembering the magic of creating Annabelle's wedding gown, the couple offered to design something just for her.

They listened to her dreams: she loved sparkle, she adored nature, and she wanted to feel confident and beautiful. Drawing on these inspirations, Annabelle and Richard crafted a glittering prom dress that blended playful shimmer with soft, flowing fabric that moved like petals in the breeze.

The moment their niece tried it on, everything changed. Her eyes lit up. Her smile widened. She stood a little taller. In that instant, Annabelle and Richard realized something profound: every woman deserves to feel this way—to wear a dress that was made just for her, one that tells her unique story and makes her shine from within.

That realization became the foundation of Misshow, which they officially launched in 2012.

Our Mission: Making Every Woman Feel Extraordinary

Today, Misshow has grown into a global fashion destination, but our heart remains the same. We're dedicated to creating dresses that transform ordinary moments into unforgettable memories—whether it's walking down the aisle, dancing at prom, celebrating at a gala, or standing beside your best friend on her wedding day.

Through our online platform at www.misshow.com, we offer an extensive collection of occasion wear designed to bring your fashion dreams to life:

  • Wedding Gowns – Rooted in Annabelle and Richard's own bridal journey, each gown is crafted to make your special day unforgettable
  • Bridesmaid Dresses – Elegant designs that honor the women standing by your side
  • Prom Dresses – Sparkling creations that echo the joy of that first dress we made for our niece
  • Evening Gowns – Sophisticated pieces for galas, formal events, and celebrations
  • Plus-Size Collection – Because every body deserves to feel beautiful and celebrated

Craftsmanship Meets Innovation

We've never forgotten our handcrafted roots. While we've grown to serve over 1 million customers worldwide, we still honor the care and attention that went into Annabelle's wedding gown and our niece's prom dress.

Our approach combines:

Custom Tailoring Services – Order dresses tailored to your exact measurements, ensuring a perfect fit that flatters your unique shape

Collaborative Design – We work with hundreds of talented young designers who bring fresh perspectives while staying true to our core values of love, nature, and family

Quality Without Compromise – By connecting customers directly with our manufacturers, we keep prices accessible without sacrificing the craftsmanship that makes each dress special

Inclusive Sizing – Our dedicated plus-size collection ensures that no woman is left out of feeling her absolute best

What Inspires Our Designs

Every Misshow dress draws inspiration from the elements that started our journey:

  • Love – The deep connection between people, the joy of celebration, the warmth of being surrounded by those who matter most
  • Nature – The delicate beauty of flowers, the shimmer of sunlight, the graceful flow of water, the colors of changing seasons
  • Family – The bonds that tie us together, the moments we cherish, the memories we create

These themes infuse every stitch, every embellishment, every silhouette we create.

Our Promise to You

Just as Annabelle and Richard poured their hearts into creating that first wedding gown, we pour the same dedication into serving you:

✨ Premium Quality – Every wedding dress and special-occasion piece upholds the craftsmanship standards we set from day one

✨ Seamless Shopping Experience – We've simplified the purchasing and payment process so you can focus on the joy of your upcoming celebration

✨ Affordable Luxury – Direct manufacturer relationships mean you get exceptional quality at prices that won't break the bank

✨ Fast Shipping Across the US – Reliable delivery ensures your dress arrives on time, whether you're in New York, California, Texas, or anywhere in between

✨ 24/7 Customer Support – Our dedicated team is here around the clock, ready to assist you every step of the way—just like Annabelle and Richard would for their loved ones

More Than a Business—A Lifelong Calling

For Annabelle and Richard, Misshow represents far more than a successful fashion brand. It's a lifelong career dedicated to a simple but powerful mission: helping women feel extraordinary on their most important days.

The name "Misshow" itself embodies this commitment—presenting every dress as a masterpiece, curated with care to make you feel exceptional when it matters most.

With over 1 million dresses sold worldwide, we've had the privilege of being part of countless love stories, milestone celebrations, and unforgettable moments. Each dress that leaves our workshop carries with it the same intention that Annabelle and Richard put into that very first wedding gown: to make someone feel seen, valued, and beautiful.

Join Our Story

Whether you're preparing for your wedding day, searching for the perfect prom dress, or looking for an elegant gown for a special occasion, we invite you to become part of the Misshow family.

Because at Misshow, we don't just sell dresses. We create moments. We celebrate love. We honor the beauty of life's most precious milestones.

And we can't wait to help you shine.

Shop our collections:

Every dress tells a story. Let us help you write yours.